Marketing Chapter 2

Marketing Chapter 2

10th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Chapter 2

Marketing Chapter 2

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Celia Hobbins

Used 118+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The SWOT Analysis

A. is used to devise the marketing plan,

B. includes Strengths and Weaknesses in an Internal analysis

C. includes Opportunities and Threats in an external analysis

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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An Executive Summary

is written especially for the company's executive officers

provides an overview of the marketing plan

identifies the target market and describes the marketing mix

details the plan's sales forecast

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The PEST analysis

is the scanning of the outside influences on an organization.

does not add appreciation of opportunities and threats

seldom considers events such as recession or job creation

concentrates on the company's advertising promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Socio-cultural factors

looks at changes in customer attitudes, lifestyles and opinions

is the study of the factors that affect marketing strategies

are based around the company's mission statement

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Objectives should be

realistic

objective

measureable

all of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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An effective marketing strategy

identifies target mix and sets marketing mix

should be focused on key points of difference

offers a competitive advantage that makes companies successful

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of classifying people who form a given market into even smaller groups is

market segmentation

a marketing concept

demographics

pychographics

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