Marketing Chapter 2

Marketing Chapter 2

10th - 12th Grade

15 Qs

quiz-placeholder

Similar activities

Market Segmentation or Mass Marketing

Market Segmentation or Mass Marketing

9th - 12th Grade

11 Qs

Marketing planning

Marketing planning

11th - 12th Grade

15 Qs

Chapter 5 Entrepreneurship

Chapter 5 Entrepreneurship

9th - 12th Grade

15 Qs

Unit 2 - Market Plan

Unit 2 - Market Plan

9th - 12th Grade

20 Qs

segmentation and target market

segmentation and target market

9th - 12th Grade

20 Qs

CHAPTER 10 - Marketing, Competition and the Customer

CHAPTER 10 - Marketing, Competition and the Customer

9th - 10th Grade

15 Qs

Intro to Marketing

Intro to Marketing

9th - 12th Grade

12 Qs

Unit #2 Marketing Concepts

Unit #2 Marketing Concepts

9th - 12th Grade

20 Qs

Marketing Chapter 2

Marketing Chapter 2

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Celia Hobbins

Used 118+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The SWOT Analysis

A. is used to devise the marketing plan,

B. includes Strengths and Weaknesses in an Internal analysis

C. includes Opportunities and Threats in an external analysis

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

An Executive Summary

is written especially for the company's executive officers

provides an overview of the marketing plan

identifies the target market and describes the marketing mix

details the plan's sales forecast

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The PEST analysis

is the scanning of the outside influences on an organization.

does not add appreciation of opportunities and threats

seldom considers events such as recession or job creation

concentrates on the company's advertising promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Socio-cultural factors

looks at changes in customer attitudes, lifestyles and opinions

is the study of the factors that affect marketing strategies

are based around the company's mission statement

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Objectives should be

realistic

objective

measureable

all of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

An effective marketing strategy

identifies target mix and sets marketing mix

should be focused on key points of difference

offers a competitive advantage that makes companies successful

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of classifying people who form a given market into even smaller groups is

market segmentation

a marketing concept

demographics

pychographics

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?