The SWOT Analysis
Marketing Chapter 2

Quiz
•
Business
•
10th - 12th Grade
•
Medium
Celia Hobbins
Used 118+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A. is used to devise the marketing plan,
B. includes Strengths and Weaknesses in an Internal analysis
C. includes Opportunities and Threats in an external analysis
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An Executive Summary
is written especially for the company's executive officers
provides an overview of the marketing plan
identifies the target market and describes the marketing mix
details the plan's sales forecast
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The PEST analysis
is the scanning of the outside influences on an organization.
does not add appreciation of opportunities and threats
seldom considers events such as recession or job creation
concentrates on the company's advertising promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Socio-cultural factors
looks at changes in customer attitudes, lifestyles and opinions
is the study of the factors that affect marketing strategies
are based around the company's mission statement
All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Objectives should be
realistic
objective
measureable
all of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective marketing strategy
identifies target mix and sets marketing mix
should be focused on key points of difference
offers a competitive advantage that makes companies successful
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of classifying people who form a given market into even smaller groups is
market segmentation
a marketing concept
demographics
pychographics
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