The SWOT Analysis
Marketing Chapter 2

Quiz
•
Business
•
10th - 12th Grade
•
Medium
Celia Hobbins
Used 118+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A. is used to devise the marketing plan,
B. includes Strengths and Weaknesses in an Internal analysis
C. includes Opportunities and Threats in an external analysis
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An Executive Summary
is written especially for the company's executive officers
provides an overview of the marketing plan
identifies the target market and describes the marketing mix
details the plan's sales forecast
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The PEST analysis
is the scanning of the outside influences on an organization.
does not add appreciation of opportunities and threats
seldom considers events such as recession or job creation
concentrates on the company's advertising promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Socio-cultural factors
looks at changes in customer attitudes, lifestyles and opinions
is the study of the factors that affect marketing strategies
are based around the company's mission statement
All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Objectives should be
realistic
objective
measureable
all of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective marketing strategy
identifies target mix and sets marketing mix
should be focused on key points of difference
offers a competitive advantage that makes companies successful
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of classifying people who form a given market into even smaller groups is
market segmentation
a marketing concept
demographics
pychographics
Create a free account and access millions of resources
Similar Resources on Quizizz
18 questions
Mass Marketing and Segmentation

Quiz
•
12th Grade
20 questions
SEM Chapter 2 Test

Quiz
•
10th - 12th Grade
20 questions
Strand 2: Marketing Planning - Part 1 of 2

Quiz
•
11th Grade
20 questions
Unit 2 - Market Plan

Quiz
•
9th - 12th Grade
20 questions
Marketing Planning - Part 2 of 2

Quiz
•
11th Grade
14 questions
ESPM - Ch. 1 Review

Quiz
•
10th - 12th Grade
20 questions
Entrepreneurship II: Objective 4.03 Vocabulary Quiz

Quiz
•
9th - 12th Grade
15 questions
Chapter 5 Entrepreneurship

Quiz
•
9th - 12th Grade
Popular Resources on Quizizz
15 questions
Character Analysis

Quiz
•
4th Grade
17 questions
Chapter 12 - Doing the Right Thing

Quiz
•
9th - 12th Grade
10 questions
American Flag

Quiz
•
1st - 2nd Grade
20 questions
Reading Comprehension

Quiz
•
5th Grade
30 questions
Linear Inequalities

Quiz
•
9th - 12th Grade
20 questions
Types of Credit

Quiz
•
9th - 12th Grade
18 questions
Full S.T.E.A.M. Ahead Summer Academy Pre-Test 24-25

Quiz
•
5th Grade
14 questions
Misplaced and Dangling Modifiers

Quiz
•
6th - 8th Grade
Discover more resources for Business
17 questions
Chapter 12 - Doing the Right Thing

Quiz
•
9th - 12th Grade
30 questions
Linear Inequalities

Quiz
•
9th - 12th Grade
20 questions
Types of Credit

Quiz
•
9th - 12th Grade
20 questions
Taxes

Quiz
•
9th - 12th Grade
17 questions
Parts of Speech

Quiz
•
7th - 12th Grade
20 questions
Chapter 3 - Making a Good Impression

Quiz
•
9th - 12th Grade
20 questions
Inequalities Graphing

Quiz
•
9th - 12th Grade
10 questions
Identifying equations

Quiz
•
KG - University