Digital Marketing Review

A plan of action for achieving your digital marketing goals.

• A digital marketing strategy.

• A random selection of keywords.
• A one-time email campaign.
• A basic social media post plan.

Which of the following is not one of the 4 P's in the marketing mix?

• packaging

• place

• promotion

• price

Objectives need to be SMART. The M in SMART stands for:

• Modifiable

• Measurable

• Magnific

• Mantainable

What does "Promotion" involve in a business context?

• Creating strategies and establishing goals.

• Informing potential customers that a product or service exists, and the results they should expect from using it.

• Researching a business’s target market and customers.

• Analyzing and identifying consumer’s needs and wants.

What is a Target Market?

• A group of employees within a company.

• A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed or "targeted" in order to reach and connect with this group.

• A group of investors interested in a business.

• A demographic segment of the population.

Select the best definition from the following for the term: Competition

• Money that remains after businesses paid for its expenses.

• Contest between businesses to win customers business and loyalty.

• A person's incentive to work to gain something for themselves.

• A person who uses goods or services.

What is the main purpose of market research for a business?

• To understand the competition

• To set prices for products

• To identify potential customers

• All of the above

Answer explanation

Better make sure your business idea is going to work. It's all about the planning. Research, research and even more research

What is a Slogan?

• A short and striking or memorable phrase used in advertising

• A statement that describes the products and services offered by your company.

• A short sentence that mentions your reason for doing business.

What is content marketing?

• Content marketing is a marketing strategy used to attract and retain customers through blogs, newsletters, videos, podcasts, and inforgraphics.

• Content marketing is a marketing strategy used to disintrest potential customers through blogs, newsletters, videos, podcasts, and infographics.

• Content Marketing is marketing strategy used to attract, engage, and retain an audience by creating and sharing irrelevant articles, videos, podcasts, and other media.

What is a demographic?

• Marketing demographics include characteristics such as age, geographic location, education level, lifestyle, etc. that are used to create groups and segment a market. 

• Marketing demographics include characteristics such as personalities, lifestyles, interests, opinions & values.

• Marketing demographics include characteristics such as age, geographic location, education level, occupation, income, etc. that are used to create groups and segment a market. 

• None of the above