Primary Market Research

What is the purpose of conducting interviews in primary market research?

• To gather information from secondary sources

• To gather in-depth insights, opinions, and feedback directly from the target audience.

• To save time and money

• To entertain the target audience

Explain the difference between open-ended and closed-ended questions in an interview.

• Open-ended questions are only used in surveys, while closed-ended questions are only used in interviews.

• Open-ended questions are less effective in gathering information compared to closed-ended questions.

• Open-ended questions allow for more detailed and open responses, while closed-ended questions typically require a specific one-word or short answer.

Why are focus groups used in primary market research? Provide an example.

• To conduct online surveys with a wide range of participants

• To gather basic demographic information from observing a large group of participants

• To sell products directly to the participants

• To gather in-depth insights and opinions from a small group of participants

Describe the process of conducting a successful interview for primary market research.

• Send out a survey instead of conducting interviews

• Only ask close-ended questions to save time

• Skip the data analysis step and rely on intuition

• Identify the target audience, prepare open-ended questions, select the right interview method, conduct the interview, and analyze the data collected.

How can bias be minimized in focus group discussions?

• asking only your friends and family

• find out from the competition

• choose representative sample from target market

What are the limitations of using questionnaires in primary market research?

• High response rates, potential for response bias, easy to capture complex or nuanced responses

• High response rates, accurate representation of population, easy to capture complex responses

• Low response rates, accurate representation of population, easy to capture nuanced responses

• Low response rates, potential for response bias, difficulty in capturing complex or nuanced responses

Provide an example of a well-designed questionnaire for primary market research.

• A questionnaire that includes clear and specific questions, avoids leading or biased questions, uses a mix of open-ended and closed-ended questions, and has a logical flow.

• A questionnaire that only uses open-ended questions

• A questionnaire that includes leading and biased questions

• A questionnaire with vague and ambiguous questions

Explain the concept of sampling in the context of primary market research.

• Sampling is the process of including every individual in the population for research purposes.

• Sampling is the process of selecting only the most extreme cases for research purposes.

• Sampling involves collecting data from secondary sources for research purposes.

• Sampling is the process of selecting a representative group from the larger population for research purposes.