Stages of Marketing Research
Quiz
•
Business
•
9th Grade
•
Hard
Reanne Anderson
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in marketing research?
Developing a marketing strategy
Implementing the marketing plan
Defining the problem or objective
Conducting data analysis
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which step involves defining the problem and research objectives?
Step 2: Collecting information
Step 4: Presenting the findings
Step 1: Defining the problem and research objectives
Step 3: Analyzing the information
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which step do researchers design the research plan for collecting data?
Step 3
Step 2
Step 7
Step 5
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of selecting a subset of the population to represent the entire group called?
Grouping
Categorization
Sampling
Division
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which step involves analyzing the data and presenting the findings?
Interpretation
Data collection
Conclusion
Evaluation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the final step in marketing research?
Implementing findings and making strategic decisions
Conducting surveys
Analyzing data collected
Creating a research plan
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which step involves interpreting and reporting the findings to management?
Step 5: Interpret and report findings
Step 6: Implement recommendations
Step 4: Data analysis
Step 3: Data collection
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