1.01 Sport and Event Marketing Careers

What are some personality traits that are helpful for a career in sport/event marketing?

• Competitiveness

• Shyness

• Introversion

• Laziness

What is a responsibility of the director of marketing in a sport organization?

• Ticket sales

• Creating advertising for an event

• Completing market research for a new event

• Managing all aspects of promoting an event

What is a major component in the sport marketing mix?

• Ticket management

• Promotions

• Hospitality

• Market research

What is a responsibility of a sport marketer working in market research and development?

• Selling tickets

• Designing advertising

• Identifying new markets

• Coordinating volunteers

What is a responsibility of a sport marketer working in social media?

• Coordinating volunteers

• Selling ad space

• Managing press credentials

• Developing digital content

What is a responsibility of an event marketer working in advertising?

• Hospitality

• Designing postcards

• Market research

• Sponsorship management

What is a responsibility of an event marketer working in public relations?

• Developing digital content

• Writing news releases

• Coordinating volunteers

• Selling tickets

What is a responsibility of an event marketer working in sponsorship management?

• Securing corporate sponsors

• Developing market research

• Designing advertising

• Coordinating volunteers

What is a responsibility of an event marketer working in hospitality?

• Selling ad space

• Coordinating travel schedules

• Securing corporate sponsors

• Coordinating volunteers

What is a responsibility of an event marketer working in volunteer/vendor coordination?

• Coordinating travel schedules

• Developing digital content

• Securing corporate sponsors

• Delegating responsibilities