bcom10

Why has the interest in personal branding on Instagram grown?

• Celebrities' dislike for TV ads

• Popularity of TV ads

• Genuine endorsements from celebrities on Instagram

• Lack of alternatives to TV and newspaper ads

What is affinity related to in the context of social media?

• Spontaneous liking to something

• Natural realness

• Compelling description about a person

• All of the above

What is a con of using YouTube for business?

• Integration with other social media

• Ease of use

• Privacy concerns and data capturing

• Small audience

What is Snapchat most useful for in terms of target demographics?

• Baby boomers

• Millennials and Generation Z

• Generation X

• Seniors

What is the key focus when spotlighting products on social media?

• Creating confusing narratives

• Promoting inauthenticity

• Using real, compelling, and authentic narratives

• Avoiding customer interaction

What are some tactics for announcing a product or service launch on social media?

• Creating confusion across platforms

• Developing inconsistency

• Having a clear call to action

• Ignoring the target audience

What is the appeal of Twitter for businesses?

• Sharing lengthy messages

• Reaching an audience quickly and concisely

• Excluding images and videos in tweets

• Avoiding the use of hashtags

What is the primary focus of LinkedIn?

• Selling products

• Recruiting and finding talent

• Sharing personal stories

• Announcing sales or events

What is the difference between affinity, authenticity, and story or narrative?

• They are synonyms

• They have no relation to social media

• Affinity is spontaneous liking, authenticity is natural realness, and narrative is a compelling description

• They are unrelated concepts

Why might Liam choose to announce a change in senior leadership over social media?

• To discourage customer interaction

• To avoid sales at the company

• To remind consumers that the company is working hard to serve their needs

• To keep internal changes secret