IMC Practice questions

In _____ advertising products are promoted indirectly.

• Film

• Surrogate

• Celebrity

• Reminder

____ creates a short term increase in sales.

• Sales promotion

• Direct Marketing

• Event marketing

• Advertising

________ is the first step in the IMC Planning process.

• Situation analysis

• Review of marketing plan

• Budget determination

• Evaluation

The concept of IMC developed in the year _________.

• 1970's

• 1980's

• 1990's

• 1960's

_____ marketing ensures personalization.

• Multichannel

• Database

• Sales promotion

• Publicity

The _____ of communication includes the surrounding circumstances.

• Feedback

• Noise

• Context

• Cognition

______ marketing helps to send information as reminders.

• Door to door selling

• SMS

• Catalogues

• Public statement

The basic tools used to achieve an organization's communication objective is known as ______ mix.

• Marketing

• Promotional

• Product

• Price

____ channels provide measurable metrics.

• Digital

• Public

• Multimedia

• Global

_____ is the oldest type of advertising media.

• Newspapers

• magazines

• Direct mail

• Ticket Jacket