Pre Test Day 1 - Branding Marketing

The act of how we manage the beliefs, perception, or experience of a brand should be in

• Consistent Manner

• Repetitive

• Visual design

• Logo

These are the steps how to build brand

• Know your product

• Create brand guidelines

• Create the brand attributes

• All is correct

These are the brand attributes, except

• Brand identity

• Brand positioning

• Brand experience

• Brand system

The following are the disadvantages of creating unclear branding, except

• Waste your time

• Minimize unclear communication and cost

• Frustration

• Less marketing materials

The definition of brand is

• What customer beliefs about product/service

• Intangible sum of a product's attributes

• System to make business can be easier to communicate the product

• All answers are correct