Unreal Campaign Knowledge Test

A trademark identifies the source of a good.

• True

• False

Another name used for a trademark:

• Logo

• Proprietary Information

• Brand

• Patent

A service mark identifies the source of a service.

• True

• False

The quality of materials in a counterfeit:

• Superior

• Undetectable

• Cheap

• Counterfeit

The design and shape of a product cannot serve as a trademark.

• True

• False

Selling counterfeits is a_________________

• Money Saver

• Good idea

• Business idea

• Crime

The only adverse effect from the sale of counterfeit products is the loss of sales for the legitimate brand owner.

• True

• False

A deceiving look-alike:

• Counterfeit

• Irregular sale item

• Dupe

• Inferior good

Trademarks help consumers by communicating the quality of a good.

• True

• False

Agency that helps stop counterfeits...Buyer beware outside of the US.

• CIA

• FBI

• Customs

• FTC