Organizational Buying Process Quiz

Who is the person who recognizes the need for a particular product or service within the organization and begins the buying process?

• Influencer

• Initiator

• Buyer

• Decision Maker

Who are individuals who provide input and advice during the decision-making process?

• Gatekeeper

• Influencer

• User

• Buyer

Who has the authority to make the final decision in the buying process?

• Decision Maker

• User

• Influencer

• Buyer

Who is responsible for the actual purchase of the product or service?

• Decision Maker

• User

• Buyer

• Initiator

Who are the individuals or groups who will actually use the product or service?

• User

• Influencer

• Buyer

• Gatekeeper

Who controls access to the decision maker or influences the flow of information in the buying process?

• Gatekeeper

• User

• Buyer

• Initiator

Who may not have the final say, but their opinions and expertise can shape the decision?

• Decision Maker

• User

• Buyer

• Influencer

Who screens communication in some cases of the buying process?

• Gatekeeper

• User

• Buyer

• Initiator

Who holds the power to approve or reject the purchase in the buying process?

• Influencer

• Decision Maker

• Buyer

• User

Who negotiates terms, finalizes contracts, and handles the transaction in the buying process?

• Decision Maker

• User

• Initiator

• Buyer