USP Test

USP Test

30 Qs

quiz-placeholder

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USP Test

USP Test

Assessment

Quiz

others

Hard

Created by

Nadine Scott

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An unique selling proposition is an attribute of your product or brand that

separates your business from competitors.
relates only to your pricing strategy.
can be found anywhere.
shows why customers should buy elsewhere.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The benefit that a USP communicates to a customer is

non-specific.
tangible.
one-of-a-kind.
monetary.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A migraine medication’s USP communicates that it contains the safest ingredients. This USP is related to

pricing strategy.
guarantee.
offer.
product features.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A USP can improve the performance of a work team by

building a lasting reputation.
creating a unique product.
providing a common goal.
cutting through advertising clutter.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

USPs are particularly important in a company’s __________ department.

marketing
purchasing
human resource
finance

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many companies use a USP as part of their overall __________ strategies.

market dominance.
positioning.
diversification
market segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers often condense USPs into short slogans because

all work team members must memorize them.
there cannot be product differentiation through any other means.
a successful USP is always less than three words
customers tend to remember just one thing from an advertisement.

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