Brands Test

Brands Test

27 Qs

quiz-placeholder

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Brands Test

Brands Test

Assessment

Quiz

others

Hard

Created by

Frank Hufnagel

FREE Resource

27 questions

Show all answers

1.

OPEN ENDED QUESTION

30 sec • Ungraded

Name

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

It’s possible for a company to lose its federal protection of a trademark if it doesn’t protect it
True
False

3.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

A company has no control over its brand identity
True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Dole Pineapple company uses a mixed brand strategy to sell its pineapples
True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Honda created the Acura brand to sell luxury cars. This is an example of
Trading Up
Trading Down

6.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

A generic product may have the same manufacturer as the leading brand name product
True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

A patent’s lifespan begins when a company begins to sell the product
True
False

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