Advertising Strategies Quiz

What is the main purpose of an advertising strategy?

• To create brand awareness only

• To increase sales, attract new customers, and invite existing ones to make multiple purchases

• To generate profit for the company

• To compete with other brands in the market

Which advertising strategy focuses on comparing your brand with the competition to reinforce its characteristics?

• Emotional advertising

• Push advertising

• Comparative advertising

• Informative advertising

What type of advertising strategy is typical for well-known brands and aims to keep the brand in the consumer's mind for long-term loyalty?

• Native advertising

• Push advertising

• Pull advertising

• Content advertising

Which advertising strategy is more suitable for new products or services and seeks to introduce a brand to consumers in order to generate sales?

• Content advertising

• Pull advertising

• Push advertising

• Influencer marketing

What is the advertising strategy that relies on the authority of users with a strong presence on social media to promote a product or service to their followers?

• Social ads

• Influencer marketing

• Discounts and promotions

• Email marketing

Which advertising strategy offers pay-per-click advertising with unique advantages such as placing ads where and when users are most likely to buy?

• Gorilla marketing

• Native advertising

• Amazon advertising

• SEM paid advertising

What advertising strategy consists of placing paid content in media that integrates into its context in a less intrusive way than other ad formats?

• SEM paid advertising

• Influencer marketing

• Social ads

• Native advertising

Which advertising strategy is based on the use of unconventional techniques to achieve maximum diffusion at a low cost?

• Loyalty programs

• Gorilla marketing

• Email marketing

• Contests and sweepstakes

What advertising strategy serves to generate interaction and attract interest in the brand in the short term?

• Gorilla marketing

• Loyalty programs

• Contests and sweepstakes

• Discounts and promotions

Which advertising strategy is aimed at getting existing customers to repeat their purchase frequently and become brand ambassadors?

• Gorilla marketing

• Loyalty programs

• Discounts and promotions

• Contests and sweepstakes