Nike Marketing Mix

The following places/venues form Nike’s distribution strategy, arranged according to significance which one is the leading outlet?

• Nike’s Official Online Store
• Retailers
• Niketown retail outlet stores
• Personal Sales people

Which one does not belong to the Marketing mix?

• product
• promotion
• people
• place

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

Which phrase describes Nike shoes?

• shoes that are dream statements
• shoes that are sport statements
• shoes that are comfortable statements
• shoes that are fashion statements

What does the 4P's relate to?

• market research
• marketing mix
• products
• promotion

The distinctive Nike "Swoosh" is considered to be a ____________ for Nike.

• trade name
• brand name
• brand mark
• trade character

Which of the following are Nike’s promotional activities?

• Advertising
• Sales promotions
• Direct marketing
• All of these

Nike uses the value-base pricing method to ensure growth in its sales and profits?

• True
• False

What year was Nike created?

• 1975
•  1964
• 1980
• 1999

Name the brand

• Nike
• Addidas
• Puma
• Converse