DM - recap Topic 5

Andrew is comparing the effectiveness of digital marketing and traditional marketing. She believes that digital marketing allows results to be measured more timely and accurately than traditional marketing. True or False?

• True

• False

Which of these is a SMART goal?

• Increase website traffic by 20%

• Grow sales to $1m

• Improve customer satisfaction ratings

• Increase sales revenue by 10% from FB ad campaign from 1 Jan 2025 - 28 Feb 2025

Ken wants to set a target for his sales team. Which of these is a Sales Goal?

• Increase brand activities to position the brand

• Increase monthly subscribers by 20%

• Increase social media engagement on FB and IG

• Ratings of 8.5 or higher on customer satisfaction surveys

When measuring customer satisfaction, we can use ...

• Net Promoter Score

• Average order value

• Market share

• Brand Awareness

What does this metric "Engagement" include?

• likes, comments, views

• no. of followers, likes

• views, comments, clicks

• likes, comments, shares, clicks

For a digital marketing campaign, what does CTR measure?

• average cost of acquiring a customer

• % of advertisement cost vs sales

• % of people who click on the ad after viewing it

• % of people who purchase after clicking on the ad

Which of the following statement is TRUE?

• Driving Conversion is the 1st thing to do when marketing a new brand

• Reach counts unique users who saw a specific piece of content

• Engagement is a Market Share metric

• Impressions track the total number unique viewers

EU Holidays is running a FB ad campaign to sell Europe travel packages. What metric should be tracked?

• Market Share

• Conversion Rate

• Customer Satisfaction Rating

• Brand Awareness