What are the three components of the consumer decision-making model?

Consumer Decision Making and The Diffusion of Innovations Quiz

Quiz
•
Business
•
University
•
Hard
Anni Rahimah
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Input, Process, Output
Quality, Price, Promotion
Marketing, Sales, Distribution
Culture, Society, Communication
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an external influence in the input component of the consumer decision-making model?
Marketing Mix
Communication
Consumer's Family
Consumer's Personality
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage in the consumer decision-making process?
Pre-Purchase Information Search
Decision Spectrum
Evaluation of Purchase Alternatives
Need Recognition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the evoked set in the evaluation of purchase alternatives stage?
A specific brand or product that consumers consider when deciding which item to purchase
A brand or product that the consumer has had poor experiences with
A brand or product that the consumer is indifferent to
A brand or product that the consumer excludes from purchase consideration
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which decision rule allows consumers to balance the positive evaluations of a brand or product on one attribute against negative evaluations on other attributes?
Conjunctive Decision Rule
Lexicographic Decision Rule
Compensatory Decision Rule
Non-Compensatory Decision Rule
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main factor that affects a brand's credibility on brand choice?
Information Costs saved by deciding to buy the brand
Perceived Risk associated with the Brand
All of the above
Perceived Quality of the Brand
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of consumer is solely driven by the lowest possible price when making purchasing decisions?
Bottom-Line Price Shopper
Deal Hunter
Opportunistic Switcher
Practical Loyalist
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