Consumer Decision Making and The Diffusion of Innovations Quiz

Consumer Decision Making and The Diffusion of Innovations Quiz

University

15 Qs

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Consumer Decision Making and The Diffusion of Innovations Quiz

Consumer Decision Making and The Diffusion of Innovations Quiz

Assessment

Quiz

Business

University

Hard

Created by

Anni Rahimah

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three components of the consumer decision-making model?

Input, Process, Output

Quality, Price, Promotion

Marketing, Sales, Distribution

Culture, Society, Communication

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an external influence in the input component of the consumer decision-making model?

Marketing Mix

Communication

Consumer's Family

Consumer's Personality

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage in the consumer decision-making process?

Pre-Purchase Information Search

Decision Spectrum

Evaluation of Purchase Alternatives

Need Recognition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the evoked set in the evaluation of purchase alternatives stage?

A specific brand or product that consumers consider when deciding which item to purchase

A brand or product that the consumer has had poor experiences with

A brand or product that the consumer is indifferent to

A brand or product that the consumer excludes from purchase consideration

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which decision rule allows consumers to balance the positive evaluations of a brand or product on one attribute against negative evaluations on other attributes?

Conjunctive Decision Rule

Lexicographic Decision Rule

Compensatory Decision Rule

Non-Compensatory Decision Rule

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main factor that affects a brand's credibility on brand choice?

Information Costs saved by deciding to buy the brand

Perceived Risk associated with the Brand

All of the above

Perceived Quality of the Brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of consumer is solely driven by the lowest possible price when making purchasing decisions?

Bottom-Line Price Shopper

Deal Hunter

Opportunistic Switcher

Practical Loyalist

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