Consumer Behavior & STP Approach

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

• Need Recognition

• Information Search

• Evaluating Alternatives

• Purchase Decision

Consumer buying behaviour is typically characterized by:

• Large purchase quantities.

• Emotional decision-making.

• Complex evaluation processes.

• None of the above

Industrial buying behaviour differs from consumer buying behaviour in terms of:

• Focus on brand image.

• Involvement of multiple decision-makers.

• Emphasis on price sensitivity.

• All of the above

Consumer behaviour is influenced by factors such as:

• Cultural, social, personal, and psychological factors

• Religious, historical, and linguistic factors

• Technological, educational, and geographical factors

• Economic, political, and environmental factors

Indian Consumer Behaviour is based on ________features.

-------------- refers to how an individual perceives a particular message

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer interpretation

For which of the following products would the reference group influence be the strongest?

• A best-seller novel

• A pickup truck

• A loaf of bread

• A pair of jeans

__________ are factors that have been shown to affect consumer behavior.

• Brand name, quality, newness, and complexity

• Advertising, marketing, product, and price

• Outlets, strategies, concept, and brand name

• Quality, advertising, product positioning

A customer enters a hotel expecting top-notch service, including fast check-in, clean and comfortable rooms, and helpful staff. However, she is willing to tolerate minor delays during check-in. What is the term for the range within which the customer is willing to accept variations in service?

• Desired service

• Zone of tolerance

• Adequate service

• Service quality gap

Ravi is looking to buy a new laptop for work. Initially, he realizes that his old laptop is too slow for his current tasks. He then starts researching online and asking friends about different models. After comparing several options based on performance, price, and brand reputation, he finally decides to buy a high-end laptop from a trusted brand. After a few weeks, he feels happy with his choice, but occasionally wonders if a cheaper model could have done the job.

Which step of the Basic Buyer Decision Process Model is Ravi currently experiencing when he questions if a cheaper model could have worked?

• Need Recognition

• Information Search

• Post Purchase Behaviour

• Purchase Decision