Market Segmentation Quiz
Authored by Megan Wilde
Other
9th Grade
Used 57+ times
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21 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Aiming at where you live
Demographic
Psychographic
Behavioral
Geographic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Aiming at how you think
Demographic
Psychographic
Behavioral
Geographic
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Aiming at your observable characteristics
Demographic
Psychographic
Behavioral
Geographic
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Aiming at how you use a product
Demographic
Psychographic
Behavioral
Geographic
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
The way the customer sees themselves or wishes to see themselves ("That's SO me!")
Personality
Attitude
Values
Lifestyle
Interests
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Attempting to change the way a product is viewed or change consumer opinions
Personality
Attitude
Values
Lifestyle
Interests
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Aiming at the way the consumer lives and sees the world
Personality
Attitude
Values
Lifestyle
Interests
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