Strategies & SWOT

Mass marketing is the process of appealing to a small group rather than targeting an entire market.

• True

• False

These are good examples of commonly mass marketed goods:

• Bicycle, iPad, water bottle

• Car, laptop, coffee

• Books, watches, specialty teas

• Toilet paper, milk, eggs

Dividing the total market into smaller, more defined categories is called…

• Demographic segmentation

• Grouping

• Market segmentation

• Generalization

________________ is common with companies like Target or Walmart. It is also often used for necessities (products that are required to function).

• Blanket marketing

• Commonplace marketing

• Configuration

• Mass marketing

The four types of market segmentation are:

• Psychological, mental, athleticism, drive

• Demographic, psychographic, behavioral, and geographic

• Behavioral, personality traits, strengths, and weaknesses

• Strengths, weaknesses, opportunities, and threats

Statistics that describe a population in terms of personal characteristics such as occupation, ethnicity, income, gender and age are part of which type of market segmentation:

• Behavioral

• Personal traits

• Psychographic

• Demographic

When TikTok intentionally markets to millennials and Gen Z, the company is using what type of marketing segmentation?

• Demographic

• Age

• Generational

• Realistic

This type of marketing segmentation takes into account the grouping of people based on their priorities, opinions, activities, lifestyles, attitudes, among others:

• Demographic

• Psychographic

• Situational

• Geographic

Under Armour marketing to healthy, active people that are dedicated to training and staying in shape is an example of what kind of marketing segmentation?

• Lifestyle

• Behavioral

• Target

• Psychographic

Segmentation of the market based on where people live is what type of market segmentation?

• Local vs. Regional

• Geographic

• Global

• Demographic