Promotion Quiz

What is promotion?

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• A form of communication used to inform, persuade, or remind people about products

• A type of advertising directed to a target group of prospects and customers

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

What is product promotion?

• A form of communication used to inform, persuade, or remind people about products

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a target group of prospects and customers

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is institutional promotion?

• A type of advertising directed to a target group of prospects and customers

• A form of communication used to inform, persuade, or remind people about products

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is the promotional mix?

• A combination of the different types of promotion

• A type of advertising directed to a target group of prospects and customers

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is personal selling?

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• A type of advertising directed to a target group of prospects and customers

• Any form of direct contact occurring between a salesperson and a customer

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

What is advertising?

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• A type of advertising directed to a target group of prospects and customers

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

What is direct marketing?

• A type of advertising directed to a target group of prospects and customers

• A type of marketing activity used to stimulate consumer purchasing and sales effectiveness

• Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is sales promotion?

• All marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a target group of prospects and customers

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• A form of communication used to inform, persuade, or remind people about products

What is public relations?

• Any activity designed to create a favorable image toward a business, its products, or its policies

• A form of communication used to inform, persuade, or remind people about products

• A type of advertising directed to a target group of prospects and customers

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is publicity?

• A type of advertising directed to a target group of prospects and customers

• A form of communication used to inform, persuade, or remind people about products

• A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media

• Any activity designed to create a favorable image toward a business, its products, or its policies