Ads quiz 1

The first advertising agencies appeared in the

• 10th century
• 15th century
• 19th century

• 20th century

Dimensions of the advertising industry are

• Client, Agency, Media, Gov & Regulators

• Client, Agency, Media, Gov & Regulators, Production House

• Client, Audience, Media, Agency, Production House

• Client, Media, Production House, Customer, Gov & Regulators

...... says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s

how to get it’. (Leo Burnett)

• Media

• Source

• Advertising

• Marketing

Types of advertising are Source, Receipt, Media,.....,.....

• Key Message, Location

• Message, Place

• Target Audience, Segment

• Customer, Location

Driving brand

values and Driving action are

• Factors that drive advertising

• Factors that drive engagement opportunities

• Factors that drive attention

• Factors that drive customer interest

.......is a paid, mediated form of communication from an identifiable source,

designed to persuade the receiver to take some action, now or in the future .

• Media

• Paid-ads

• Content

• Advertising

Transposing the intended meaning of the message into a symbolic

style that can be transmitted and understood by the receiver is

• Signal

• Noise

• Encoding

• Decoding

.... occurs when a receiver is prevented from receiving all or part of a message in full.

• Distortion
• Interference
• Noise

• Interruption

Credibility consists of three core elements: expertise, motivation and .....

• trustworthiness
• honesty
• competence
• reliability

Four main types of spokesperson: the expert, the celebrity, the chief executive

officer and the......

• KOL

• Consumer

• president

• manager