_______________defined advertising as news about the product
Prelim Exam Advertising

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Other
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University
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Easy
Joan Perez
Used 14+ times
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40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Albert Lasker
Professor A.J Brewster
Niel H.Borden
NONE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______________________________and Prof H. Palmer defined it as purchased published publicity directing according a definite plan to bring about presently or in future the sales of commodities and services
Albert Lasker
Professor A.J Brewster
Niel H.Borden
NONE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______________________________said that advertising includes those activities by which visual or oral messages are addressed to the public purpose of informing them and influencing them either to buy merchandise or services to act or influence favorably toward ideas institution or persons featured
Albert Lasker
Professor A.J Brewster
Niel H.Borden
NONE
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
__________________ is the printed written spoken or pictured representation of a person product or services or movement openly sponsored by advertiser and at his expense for the purpose of influencing sales use votes endorsement as convoluted and mind blogging a definition as anyone can offer
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
¢Advertising is a paid communication about goods, services, ideas or institutions through the mass media designed to inform and /or influence one or more people in accordance with the intent of the ____________
6.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Advertising cannot sell product if it is beyond the buyer’s _______________________
7.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
According to him advertising is the most commercial way to bridge the gap between the man with something to sell and the man who can benefit from buying it..It is the only effective way to sell the large volume of products to a large number of people .A product produced but unsold will not have a useful purpose ….one cannot be in favor of full employment and healthy economy if one is against advertising
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