Market Research Methodology

You want to understand consumer’s lifestyle, value and belief in order to explore a direction to launch a new product.

• Qualitative

• Quantitative

You want to forecast the volume sales after launching product

• Qualitative

• Quantitative

You are developing an advertisement / product concept and need feedback on what elements consumers respond positively and negatively to.

• Qualitative

• Quantitative

You have 2 new packaging designs, and you want to decide which one to launch based on consumer’s preference.

• Qualitative

• Quantitative

You want to know why consumer prefer the old packaging to the recently new launched packaging.

• Qualitative

• Quantitative

You need to know what are top motivates the consumer to use a product or choose a brand

• Qualitative

• Quantitative