MKT Quoc Te I Chapter 2

Based on which criterion we can classify marketing environment into internal environment and external environment?

• Firm's ability to control environmental factors

• Firm bounderies

• Impact level of environmental factors

• Other

Based on the impact level of environmental factors, IM environment is divided into:

• Micro-environment, Macro environment

• Meso-environment, International Environment

• Macro environment, Meso-environment, International Environment

• International environment, Macro environment, Meso-environment, Micro-environment

Uncontrollable environmental factors DO NOT INCLUDE

• Economic and social forces

• Political and legal forces

• Corporate culture

• technological forces

• natural forces

Based on national economic structure, there are 4 types of economies, EXCEPT

• Commodity based economies

• Service based economies

• Export-driven economies

• Newly industrialised economies

• Industrialized economies

Based on economic conditions, economic environment is classified as:

• Developed economies

• Economies in transition

• Developing economies

• Only A&C

• All are correct

How can a country be considered Lower middle income ?

• Income Level between $1,006 and $3,955

• Income < $2000

• Income < $1,005

• Income between $2,115 and $3,955

How to deal with political factors ??

• Joint ventures

• Licensing

• Franchising

• All are correct

Socio-cultural environment is a system of ...... and .... that are shared among a group of people and that when taken together constitute a design for living

• Norms / beliefs

• Values / norms

• Values / beliefs

• Norms / behavior

How many dimensions in the Hofstede's cultural model:

• 3

• 4

• 5

• 6

What is NOT True about high context societies ??

• Precise words and direct communication

• Non-verbal languages and context is more important than words themselves

• Polychronic

• Slow to get to point