INTEGRATED MARKETING PLAN
Authored by carmen cwm
Business
12th Grade
Used 2+ times
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What approach do marketers use to devise a marketing strategy?
A good marketing mix
A robust product
The 4P's of marketing
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The 4P's of marketing consist of .......
3.
OPEN ENDED QUESTION
10 mins • 1 pt
If you are a marketer of Starbucks, what is your product strategy to market your product/s? You can use the image here as your guide.
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4.
OPEN ENDED QUESTION
10 mins • 1 pt
As a marketer of Starbucks, what pricing strategy would you use? Elaborate the method and reason you choose this strategy.
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5.
OPEN ENDED QUESTION
10 mins • 1 pt
How would you propose to promote Starbucks? Justify your answer.
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6.
OPEN ENDED QUESTION
10 mins • 1 pt
In terms of place, what would be your strategy for Starbucks? Please provide reason/s.
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7.
OPEN ENDED QUESTION
10 mins • 1 pt
Lastly......
In your opinion, from the perspective of marketing, what makes Starbucks successful?
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