Product Life Cycle Quiz

What is the purpose of advertising and marketing in the introduction stage of the product life cycle?

• To increase sales

• To create awareness about the product

• To minimize marketing budget

• To focus on product differentiation

During which stage of the product life cycle do sales begin to rise?

• Introduction

• Growth

• Maturity

• Decline

What is the main focus of companies during the growth stage of the product life cycle?

• Product differentiation

• Customer retention

• Product improvements and expansion

• Marketing and promotion

Which stage of the product life cycle is characterized by market saturation and increased competition?

• Introduction

• Growth

• Maturity

• Decline

What factors can influence the duration of a product's life cycle?

• Consumer preferences

• Company's marketing activities

• Rate of technological change

• All of the above

4. What is one strategy that can be used to extend the product life cycle?

• 4. Decreasing advertising efforts

• 4. Increasing the price of the product

• 4. Reducing the distribution channels

• 4. Developing new product features

Which stage of the product life cycle is the longest?

• Introduction

• Growth

• Maturity

• Decline

What can lead to a quicker decline in a product's life cycle?

• Effective marketing

• Poor marketing

• Low competition

• Slow technological advancements

What can companies choose to do during the decline stage of the product life cycle?

• Discontinue the product

• Extend the product's life cycle

• Make strategic decisions

• All of the above

What should companies consider to reposition a product during the product life cycle?

• Targeted marketing campaigns

• Product adjustments

• Appealing to a different audience

• All of the above