MM1- MIDTERM QUIZ

It is a pricing technique imposed to manipulate consumers to think they are getting bargain in purchasing products.

• Prestige pricing

• Bundle pricing        

• Multiple-unit pricing

• odd/even pricing

• price lining

It is a pricing technique in which higher-than-average prices are used to suggest status and high-end to the customer.

• Prestige pricing      

•  Bundle pricing

• Multiple-unit pricing

• odd/even pricing

It is a pricing technique in which items in a certain quality category are priced the same.

• Prestige pricing      

• Bundle pricing

• Multiple-unit pricing

• price lining

• odd/even pricing     

It is a pricing technique in which several complementary products are sold at a single price, which is lower than the price would be if each item was purchased separately.

• Prestige pricing      

• Bundle pricing

• Multiple-unit pricing

• odd/even pricing

• price lining

It is a pricing technique that offers customers reductions from the regular price; some reductions are basic percentage-off discounts and others are specialized discounts

• Prestige pricing

• Bundle pricing

• Multiple-unit pricing

• discount pricing

• promotional pricing

It is a pricing technique in which items of pairs are priced in multiples, such as items in 3 priced as one.

• Prestige pricing

• Bundle pricing

• Multiple-unit pricing

• odd/even pricing     

• price lining

It is a pricing technique in which lower prices are offered for a limited period of time to stimulate sales.

• Prestige pricing

• Bundle pricing

• Multiple-unit pricing

• odd/even pricing     

• promotional pricing

It is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

• Mobile advertising

•  Internet advertising

• Public service advertising

• social media advertising

It is the sale of products or services by sales personnel who reach customers by phone or online, rather than travelling to meet them face-to-face.

• Entertaining

• Telephone selling

• Sales calls

• Internal selling

These are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks

• Mobile advertising

• Internet advertising

• Public service advertising

• Social media advertising