The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable

marketing concepts

Quiz
•
Business
•
4th Grade
•
Hard
Kavita sharma
Used 4+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Product Concept
Production Concept
Selling Concept
Marketing Concept
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.
Product Concept
Production Concept
Selling Concept
Marketing Concept
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The concept focuses on designing and producing high-quality products that will be favored by customers.
Product Concept
Production Concept
Selling Concept
Marketing Concept
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The concept is customer-oriented, emphasizing understanding and fulfilling customer needs and wants.
Product Concept
Production Concept
Selling Concept
Marketing Concept
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Competition is the rivalry among businesses seeking to attract the same target market.
True
False
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Cadbury India, a well-known chocolate brand, uses extensive television, print, and digital advertising campaigns to promote its products during festivals and celebrations
Product
Price
Promotion
Placement
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Companies can generate ideas for new product development by
Interacting with employees
Interacting with outsiders such as customers, commercial and university laboratories, patent attorneys, engineers, scientists, marketing and advertisement agencies, and industrial publications and consultants
Studying competitors
All of the above
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