It is the process of gathering, analyzing and interpreting the information about the product or services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.
DATA COLLECTION

Quiz
•
Business
•
12th Grade
•
Hard
Marites Suministrado
Used 11+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Data Gathering
Primary Research
Secondary Research
Market Research
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is the traditional method of data collection, which is normally done personally with the respondents.
Personal Interview
Focus Group Discussion
Survey
Data gathering
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
Personal Interview
Focus Group Discussion
Survey
Data Gathering
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
Data Gathering
Survey
Focus Group Discussion
Personal Interview
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is one of the most reliable and credible ways of getting relevant information from target customers.
Primary Research
Secondary Research
Interview
Data Gathering
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is the most common way to gather data with the use of questionnaires or interview schedule.
Interview
Focus Group Discussion
Survey
Data Gathering
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is an excellent method for generating and screening ideas and concepts.
Data Gathering
Survey
Focus Group Discussion
Personal Interview
Create a free account and access millions of resources
Similar Resources on Quizizz
9 questions
1.1.2 Market Research

Quiz
•
11th - 12th Grade
10 questions
SEM II - Unit 1 & Obj 2.01 Review Part IV

Quiz
•
9th - 12th Grade
8 questions
Market sampling and segmentation

Quiz
•
KG - Professional Dev...
11 questions
Marketing Research Refresher

Quiz
•
12th Grade
15 questions
Marketing Research

Quiz
•
9th - 12th Grade
7 questions
Market Research Quiz

Quiz
•
12th Grade
10 questions
Business Market Research

Quiz
•
9th - 12th Grade
15 questions
Chapter 7 Market Research

Quiz
•
9th - 12th Grade
Popular Resources on Quizizz
15 questions
Multiplication Facts

Quiz
•
4th Grade
20 questions
Math Review - Grade 6

Quiz
•
6th Grade
20 questions
math review

Quiz
•
4th Grade
5 questions
capitalization in sentences

Quiz
•
5th - 8th Grade
10 questions
Juneteenth History and Significance

Interactive video
•
5th - 8th Grade
15 questions
Adding and Subtracting Fractions

Quiz
•
5th Grade
10 questions
R2H Day One Internship Expectation Review Guidelines

Quiz
•
Professional Development
12 questions
Dividing Fractions

Quiz
•
6th Grade