IT ENGLISH: Technical Terminology - Affiliate

What is an affiliate?

• A company that markets another company's products through their website

• A company that sells its own products through its website

• A company that provides web hosting services

• A company that offers online advertising services

How do affiliates earn money?

• By generating sales for the companies they promote

• By charging a fee for advertising space on their website

• By offering free marketing services to companies

• By receiving a fixed salary from the companies they promote

Which industries have affiliate programs?

• Travel, clothing, technology, and online services

• Food and beverage, healthcare, and education

• Automotive, construction, and finance

• Sports, entertainment, and gaming

What is an example of affiliate marketing in the fashion industry?

• Publishing affiliate banners for a clothing store on a fashion website

• Promoting fashion trends on social media platforms

• Offering discounts on clothing purchases through a fashion blog

• Creating a fashion app for online shopping

What is an example of affiliate marketing in the software industry?

• Including affiliate links to different software programs on a software review website

• Developing software for affiliate marketing purposes

• Providing software training courses for affiliates

• Offering free software trials to potential customers

What type of advertising is affiliate marketing?

• PPS (Pay-Per-Sale)

• PPC (Pay-Per-Click)

• CPM (Cost-Per-Thousand Impressions)

• CPC (Cost-Per-Click)

What commission range do most affiliate programs fall into?

• 5 to 20%

• 2 to 10%

• 10 to 30%

• 20 to 40%

Why do merchants offer high commissions to affiliates?

• To incentivize publishers to run their ads

• To increase their profit margins

• To compete with other merchants

• To support the affiliate marketing industry

What are the benefits of affiliate programs for merchants?

• Free marketing and extra revenue

• Increased brand awareness and customer loyalty

• Higher conversion rates and website traffic

• Improved search engine rankings and social media presence

How do companies manage their affiliate programs?

• Through third-party e-commerce platforms

• By hiring in-house affiliate managers

• By outsourcing to digital marketing agencies

• By using affiliate tracking software