FBLA October Meeting

Marketing helps individuals improve their:

• a. family relationship

• b. community relations

• c. standard of living

• d. budget management

Before developing an advertising plan, the business should conduct a SWOT analysis. S stands for:

• a. situational analysis

• b. strengths

• C. sales

• d. synergy

Advertising that directs messages to consumers' Internet-enabled devices such as smartphones is called:

• a. mobile advertising

• b. video advertising

• c. webisodes

• d. viral videos

Our toothpaste fights cavities" is an example of a(n):

• a. express claim

• b. subliminal message.

• c. promise.

• d. implied claim.

In today's world of marketing, the fields of advertising, branding, and entertainment are converting:

• a. true

• b. false

Public relations can be used to activate social media, as well as engage mainstream media:

• a. true

• b. false

A YouTube commercial is viewed by 7.5 million viewers. The video has gone:

• a. global

• b. worldwide

• c. universal

• d. viral

Which of the following might NOT be a good fit in an advertising career?

• a. a preference for working alone

• b. a willingness to work hard for high compensation

• C. a preference for a less structured environment

• d. a love of movies and music

Cultural attitudes that highly value the needs of the group over the needs of the individual might likely be found in:

• a. France.

• b. the United States

• c. South America

• d. the United Kingdom

Blogs have emerged as sophisticated sources of brand and product information:

• a. true

• b. false