Global Marketing Environment

What are the major factors that impact market decisions?

• Economy, physical and technological

• Demographic forces

• Legal, social and political forces

• Ecological macroenvironmental forces

What do customers tend to do during a recession?

• Save money and shop from discounted stores

• Invest in global businesses

• Increase their spending

• Ignore market changes

What is an opportunity for global businesses?

• Increase in populations

• Decrease in populations

• Stagnant population growth

• No impact on population

What is considered in culture?

• Set of values, beliefs, and attitudes

• Economy, physical and technological factors

• Demographic forces

• Legal, social and political forces

What must be monitored for the success of any business strategy?

• Stakeholders

• Market environment

• Ecological macroenvironmental forces

• Population growth

What do companies do to understand the market environment?

• Environment scanning

• Invest in technology

• Analyze demographic forces

• Ignore macroenvironmental factors

What are examples of ecological macroenvironmental forces?

• Pollution and climate change

• Economy and technology

• Demographic forces

• Legal and political forces

What has become a major concern due to the recent increase in population?

• Ecological forces

• Economy and technology

• Demographic forces

• Legal and political forces

What are considered as nature of world resources?

• Low energy houses, cars, and solar panels

• High energy consumption

• Pollution and climate change

• Population growth

What has technology made an impact on?

• Human's life and companies practices

• Economy and technology

• Demographic forces

• Legal and political forces