Unit 1.01-1.03 review

promoting and creating awareness about a specific event, such as a trade show, conference, or product launch.

• sports marketing

• event marketing

• sponsorship managment

all marketing activities related to sports, including promoting sporting events, teams, athletes, and sport-related products or services.

• sports marketing

• events marketing

• sponsorship management

the process of acquiring, coordinating, and maintaining sponsorships for an event, team, or organization.

• sports marketing

• event marketing

• sponsorship management

highly significant and prestigious sporting events that are recognized for their historical or cultural importance. 

Examples:

• Sports marketing event

• Hallmark sporting events

• An event

promotions that are meant to get customers to come to sporting events

• promotion

• in game promotion

• walk in promotion

Match the following term to correct definition

• corporate sales

• managing and coordinating various suppliers involved in an event or project.

• Volunteer coordination

• managing and organizing volunteers for an event or organization.

• Vendor coordination

• selling tickets, products, or services to organized groups of people.

• group sales

• he process of selling products, services, or partnerships to other businesses or corporations. 

  
  

Match the following

• induced impact

• Determined by the multiplier effect, meaning the portion of the money spend by visitors on local goods and services that is in turn spent locally by employers and employees..

  
  

• direct impact

• refers to The degree to which individuals and families have economic adequacy and security.

  
  

• indirect impact

• this refers to the immediate impact of a sport or event on a city or area.

• economic well being

• The response by an economy to an initial change (direct effect) that occurs through re-spending of income received by a component of value added.

reasons to purchase based on feelings

• emotional motive

• rationale motive

• patronage motive

the factors that lead a customer to favor one retail outlet or service provider over another.

• emotional motive

• rationale motive

• patronage motive

reasons to purchase based on facts or logic.

• emotional motive

• rationale motive

• patronage motive