Chapter 6 Assessment

Study of consumers and how they make decisions.

• business consumers

• buying behavior

• buying motives

• consumer behavior

Those who buy a product or service for personal use

• hedonic motives

• final consumers

• lifestyle

• motivation

A culturally defined unfulfilled desire

• rational motives

• reference group

• self-concept

• want

The characteristics that make a person unique

• personal identity

• personality

• rational motives

• reference group

The reasons that people buy

• attitude

• business consumers

• buying behavior

• buying motives

The forces of love, affection, guilt, fear, or passion that compel bonsumers to buy

• culture

• hedonic motives

• consumer desicion-making process

An individual's belief about his or her identity, image and capabilities

• self concept

• want

• attitude

• business consumers

The process by which consumers collect information and choose among alternatives

• consumer behavior

• consumer decision-making process

• culture

• lifestyle

A pattern of emotions and behaviors that define an individual

• motivation

• need

• personal identity

• personality

A group of people or an organization that an individual admires, identifies with, and wants to be a part of

• patronage motives

• reference group

• buying motives

• attitude