Marketing CH01 & 2

Which one of the following can be marketed?

• Persons

• Events

• Experiences

• All of above

'Negative demand' means it is bad for customers.

• True

• False

Five basic markets in the modern exchange economy excludes:

• government markets

• intermediary markets

• resource markets

• stock markets

Customers' wants for specific products backed by their ability to pay is referred to as:

• needs

• desires

• demand

• none of above

Volvo chooses the value of 'safety' in the marketplaces. It is an example of market______.

• targets

• positioning

• segementation

• research

When people comment on a company's YouTube videos, it shows an example of ______.

• impressions

• engagement

• loyalty

• value

Blockbuster is driven out of the market by direct competitors like Netflix.

• True

• False

The new marketing reality includes all but______.

• technology

• globalization

• social responsibility

• stock market

Holistic marketing includes all but______.

• internal marketing

• integrated marketing

• personal marketing

• performance marketing

Traditional marketing mix (4Ps) includes product, price, promotion, and ______.