Advertising I- Unit 1

IMC stands for?

• International Marketing Corporation

• Interstellar Marketing Corporation

• International Marketing Communications

• Integrated Marketing Communications

Which among these is not an element of IMC?

• Advertising
• Product Pricing

• Sales Promotion
• Trade Exhibitions

______ is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

• Advertising
• Marketing
• Public Relations
• Publicity

After sale service, Exchange offers, Discounts, Free samples are a part of _____.

• Sales

• Sales Promotion

• Personal Selling

• Direct Marketing

The activity of Advertising is controlled by _____?

• Advertisers

• Audience

• Media

• Advertising Agency

This image is an example of which advertising?

• Social

• Service

• Industrial

• Trade

identify the form of Advertising.

• Trade marks

• Town Criers

• Flyers

• Handbills

____ is a form of Broadcasting Media.

• Radio
• Internet
• Newspaper
• Book

_____ are the channels of communication through which Ad messages are transmitted to target audience.

• Ad Agency

• Ad Media

• Ad production firms

• Advertisers

_____ type of advertising is undertaken to create a generic demand for product or service.

• Direct Advertising

• Indirect Advertising

• Primary Advertising

• Selective Advertising