Digital Marketing Chapter 1

What does the acronym AIDA stand for?

• Attention
• Interest
• Demand
• Action

Which chapter provides an introduction to digital marketing?

• Chapter 2
• Chapter 4
• Chapter 1
• Chapter 3

Digital marketing focuses on managing different forms of...

• Owned media
• Paid media
• Shared media
• Earned media

The RACE framework helps marketers set goals and...

• Achieve customer satisfaction
• Gain new followers
• Generate sales
• Increase website traffic

Which of the following is NOT one of the 7Ds of...

• Digital data
• Digital devices
• Digital platforms
• Digital technology

E-commerce involves both financial and...

• Physical transactions
• Digital transactions
• In-person transactions
• Non-financial transactions

What is the main goal of the "Act" stage in the RACE framework?

• Convert prospects into customers
• Increase website traffic
• Build brand awareness
• Generate leads

Which type of media includes a company's website, blogs...

• Owned media
• Paid media
• Shared media
• Earned media

What is the definition of digital marketing?

• Applying digital media to technology
• Achieving marketing objectives
• Utilizing digital devices
• Implementing marketing plans

Digital marketing provides opportunities for market expansion, brand switching, and...

• Customer acquisition
• Engagement
• Monetization
• Retention