Marketing căn bản 1

Marketing căn bản 1

University

21 Qs

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Marketing căn bản 1

Marketing căn bản 1

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Tegami Dang

Used 21+ times

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The macro-environment is usually out of the firm's control

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Malaine work for a small computer soft ware company. Her boss is constantly improving the company’s products but neglect customers, pricing and promoting company. Her boss is probably stuck in ………………………………………era:


Retailing oriented


Value- based marketing

Market oriented.

Sale- oriented

Production oriented


3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An organization that buys products to sell on to others is called ________.

a wholesaler

an intermediary

an agent

a retailer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Under marketing perspective, wants are the form of human needs which are shaped by culture and personality traits 

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The macro-environment includes employees

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing can be understand as:


Exceeding standards with exceptional performance

Providing research and development expertise

Organizing resources so that they can be efficient in achieving the firm's objectives

Marketing is the delivery of customer satisfaction at a profit


7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Under marketing perspective, needs are states of felt deprivation  

True

False

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