MKT309m _ Quizz 2

Which challenges might you encounter when you are planning a marketing campaign across different digital channels?
Choose TWO of the following:

• Consumers have many content sources to choose from

• You need to keep each channel campaign separate from others

• Consumers tend to use just one device when researching products or services

• You have to choose from an increasing variety of competing channels

Which of these factors do you need to consider when trying to attract consumers via social media?

• Do many people use this social media platform?

• Do these social media users have a mindset that's likely to be attracted to this brand?

• How much data have these users already shared with these social media platforms?

• Are these customers expert users of different social media channels?

Which of the following is NOT TRUE regarding Facebook Messenger Chatbots?

• One major advantage of chatbots is their usefulness for lead generation.

• A well-designed Messenger chatbot can effectively do the work of an entire marketing department.

• Chatbots allow you to reach individuals in a messaging platform at scale.

• Most businesses already have a chatbot connected that replies instantly, guiding users towards a solution.

______ are the actions that a user takes that contribute to the purchase decision-making process.

• Leads

• Sales

• Macro-conversions

• Micro-conversions

How do actionable personas and problem scenarios help development teams avoid waste?

• They help humanize things

• They keep the team focused on solving problems that truly matter to the user

• hey focus the team's energy on evolving problems and complex solutions

• They help the team focus on solutions right from the start

Which of the following is a way you'd use stories in agile?

• To make sure the team is accountable

• To specify what the team develops, similar to requirements in more traditional approaches

• To focus the team on project outcomes

• To serve as a backdrop for discussion about what to develop and why

You have decided to set up an e-commerce website and are planning on building the site yourself. What are the potential disadvantages to doing this?
Choose TWO of the following:

• It is an expensive option

• It can be very difficult to find an appropriate partner

• Your attention may be drawn away from important business matters that you are more capable of delivering on

• If you don't have the sufficient skills, you could build a website that doesn't provide a service that your customers are expecting

What is the final stage of an effective e-commerce conversion rate optimization process?
Choose one of the following:

• Choose the channels you will sell through

• Choose the appropriate e-commerce platform

• Choose your revenue model

• Define your value proposition

There is some information you can communicate over social channels to your customers in order to set their expectations for service. Which one of the following is NOT one of those things?

• Terms of service

• Operating hours

• Place of operation

• Response times

What is the first step to start doing Facebook Messenger marketing?

• Set up a Facebook Business page

• Add Facebook Messenger widget to your website

• Select a chatbot builder

• Build the chatbot