Marketing Environ ment 1

What does the micro marketing environment refer to?

• Factors that affect an entire industry

• External factors that impact consumer behavior

• Factors within a company's control or influence

• Global economic conditions

Which of the following is an example of a micro marketing factor?

• Technological advancements

• Demographic trends

• Competitors' pricing strategies

• Government regulations

What is the macro marketing environment?

• Factors that directly influence a company's operations

• Factors that impact a specific market segment

• Factors that affect the entire economy

• Internal factors within a company

Which of the following is an example of a macro marketing factor?

• Company culture and values

• Consumer buying behavior

• Social and cultural trends

• Product quality and features

How does the micro marketing environment differ from the macro marketing environment?

• Micro factors are external while macro factors are internal

• Micro factors are industry-specific while macro factors are economy-wide

• Micro factors are controllable while macro factors are uncontrollable

• Micro factors have a short-term impact while macro factors have a long-term impact

Which of the following is a micro environmental factor that influences marketing decisions?

• Economic conditions

• Political stability

• Suppliers and distributors

• Technological advancements

How do competitors impact the micro marketing environment?

• They create price wars and reduce profit margins

• They provide opportunities for collaboration and partnerships

• They influence consumer preferences and buying behavior

• They have no significant impact on the micro environment

What is an example of a macro environmental factor that affects marketing decisions?

• Product packaging and design

• Advertising and promotional strategies

• Economic recession or inflation

• Customer service and after-sales support

How does social and cultural factors impact the macro marketing environment?

• They influence consumer attitudes and beliefs

• They determine the pricing strategy of a company

• They shape the distribution channels used by a company

• They have no influence on the macro environment

Which of the following is an example of a demographic factor in the micro marketing environment?

• Technological advancements

• Income levels of consumers

• Government regulations

• Natural disasters