Identification of Target Market - Part 1

Identification of Target Market - Part 1

Professional Development

10 Qs

quiz-placeholder

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Identification of Target Market - Part 1

Identification of Target Market - Part 1

Assessment

Quiz

Business

Professional Development

Hard

Created by

Rolinda Flojo

Used 5+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Media Image

This picture represents

Demographic Segmentation

Geographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

This is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Business-to-consumer Markets (B2C)

Business-to-business Markets (B2B)

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

This group is interested in the best deal for a product. They are commonly called PRAKTIKAL and price conscious.

Brand-Loyal Shoppers

Status Seekers

Price Shoppers

Convenience Shoppers

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

People who are interested in prestigious or called (signature) brands are known product categories and willing to pay at any price.

Service or Feature Shoppers

Status Seekers

Brand-Loyal Shoppers

Price Shoppers

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

This group of consumer seeks a high value on customer service and product features and will pay for them.

Brand-Loyal Shoppers

Status Seekers

Service or Feature Shoppers

Convenience Shoppers

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns. 

Demographic Segmentation

Psychographic Segmentatio

Geographic Segmentation

Behavioral Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Some restaurants that serve Asian cuisines in western countries are trying to target Asian ex-pats that live in these countries. They often appeal to this audience by marketing the authenticity of their food.

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

Geographic Segmentation

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