MKT1001 Topic 4
Authored by WT C
Business
University
Used 118+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
17 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is true with regard to products?
The quality of products is far more difficult to measure than that of services.
Products do not include experiences, organizations, persons, places, and ideas.
Products are not meant for sale in the market.
Products include services, events, persons, places, organizations, ideas, or a mixture of these.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Liabilities
Services
Brands
Consumer products
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following exemplifies a service?
candy
laptop
hair salon
laundry detergent
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Marketing mix planning begins with ________.
building an offering that brings value to target customers
finding a suitable promotion strategy for the product
setting a reasonable price for the product
selecting the right channel for distribution of the product
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is an example of a pure tangible good?
a laptop with a comprehensive warranty for three years
an agency that offers free legal advice
a bag of potato chips
an online shoe retailer that provides free home delivery
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following product offerings is intangible?
a taxi ride
a wool jacket
an ink cartridge for a printer
a package of laundry detergent
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
Unsought products
Capital items
Shopping products
Convenience products
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
13 questions
Digital Marketing (English)
Quiz
•
University - Professi...
12 questions
Merchandising
Quiz
•
University
20 questions
unit 2 ethical theories
Quiz
•
University
13 questions
Economic Sectors and Industries Quiz
Quiz
•
University
12 questions
Unit 10 - Online Business
Quiz
•
University
15 questions
E-commerce Business Models Quiz
Quiz
•
University
20 questions
CHP 4: MARKET STRUCTURE
Quiz
•
University
15 questions
Auditing-Vouching
Quiz
•
University
Popular Resources on Wayground
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
10 questions
Probability Practice
Quiz
•
4th Grade
15 questions
Probability on Number LIne
Quiz
•
4th Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
6 questions
Appropriate Chromebook Usage
Lesson
•
7th Grade
10 questions
Greek Bases tele and phon
Quiz
•
6th - 8th Grade
Discover more resources for Business
12 questions
IREAD Week 4 - Review
Quiz
•
3rd Grade - University
20 questions
Endocrine System
Quiz
•
University
7 questions
Renewable and Nonrenewable Resources
Interactive video
•
4th Grade - University
30 questions
W25: PSYCH 250 - Exam 2 Practice
Quiz
•
University
5 questions
Inherited and Acquired Traits of Animals
Interactive video
•
4th Grade - University
20 questions
Implicit vs. Explicit
Quiz
•
6th Grade - University
7 questions
Comparing Fractions
Interactive video
•
1st Grade - University
38 questions
Unit 8 Review - Absolutism & Revolution
Quiz
•
10th Grade - University