TOURDESKMAR

refers to the idea that a place, a town, a city, or a region in which can be

branded or given an identity and have branding techniques and marketing strategies applied to

drive a market campaign. A successful place branding can connect and promote people

collaboration and boost the pride in the area.

is more than just logos; it is a holistic approach to developing

and nurturing a destination's unique identity. When it comes to destination positioning, it refers

to creating a specific impression in the minds of tourists towards a specific tourist destination.

Keller (2003) asserts.

As previously stated, place branding is a holistic approach to nation and country branding that

aims to create a competitive vision for the nation and country's future.

claimed that if a nation or country develops a competitive, distinct, and strong brand, it will

achieve success in exports, direct foreign investment, and tourism.

claimed that tourist destination branding is easier than nation and country branding because

tourism destination branding focuses on improving tourism earnings and dealing with more

controllable issues through destination management and marketing.

stated that the increasing economic influence of tourism worldwide initiated more locations to

emerge.

Refers to giving an identity to a place.

It generally refers to a strategy of the country to portray a particular image

of itself beyond its borders to achieve a specific goals

Refers to tourism destination branding for the purpose of increasing

tourism revenues.

It refers to nurturing the unique identity of the destination