ABM-TIE BREAKER

1. What is the main objective of market segmentation in ABM?

•  a) To divide the market into smaller, homogeneous segments

• b) To target all customers with the same marketing approach

• c) To eliminate competition from other businesses

•    d) To maximize overall brand exposure

2. Which of the following is an example of a financial statement in business?

•   a) Sales pitch presentation

•    b) Customer feedback survey

•   c) Balance sheet

•  d) Marketing campaign plan

3. What is the role of pricing strategies in ABM?

•   a) To determine the number of products to be produced

•  b) To establish the overall brand image

•  c) To set the selling price of products or services

•    d) To allocate resources within the organization

4. What is the purpose of a business plan in ABM?

•  a) To analyze competitor strategies

•   b) To secure funding for a business venture

•   c) To create promotional materials

•    d) To manage customer relationships

5. What is the role of human resource management in ABM?

•  a) To develop financial strategies for the company

•    b) To oversee the manufacturing process

•   c) To manage employee recruitment and development

•   d) To analyze market trends and consumer behavior