SWOT analysis

The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.

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We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities.

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It is located next to one of the largest shopping centers in Britain.

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• Opportunity

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It is one of the oldest centers in the area and needs some redesign.

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Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

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In general people are living longer and there are more local residents aged over fifty-five now than ever before.

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There has been an important decrease in the birth rate over the last ten years.

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The Center has been offered the latest sporting craze.

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It is widely known that Highly Brill has the best-trained and most respected staff of all of the centres in the locality.

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Staff members says that if you want a day-off from work you should order a hambuger from the Leisure Center’s cafeteria.

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