Marketing: Ch. 31

A word, group of words, letters or numbers that represent a product or service

• Brand Mark

• Brand Name

• Trade Name

• Trademark

This type of label states the quality of a product.

• Grade Label

• Descriptive Label

• Cause Label

• Brand Label

A name, term, design, symbol, or combination of these elements that identifies a business, product, or service, & sets it apart from its competitors.

• Brand

• Trade Name

• Brand Name

• Trade Mark

This organization is responsible for regulating, labeling, & monitoring advertising that is false or misleading?

• FTC

• FDA

• FCA

• USDA

Identifies & promotes a company or a division of a particular corporation.

• Brand

• Trade Name

• Brand Name

• Trade Mark

Brands are developed & owned by wholesalers & retailers. See the image for an example.

• Local

• Private Distributor

• Generic

• National

Which is not a type of contemporary packaging?

• Cause

• Aseptic

• Brand

• Environmental

This organization requires that labels give nutritional info, regulates health claims for the use of certain words, & requires that U.S. manufacturers of certain products place health warnings on their packaging.

• FTC

• FDA

• FCA

• USDA

This incorporates a unique symbol, coloring, lettering, or design element. An example is shown in the image.

• Brand

• Trade Name

• Brand Name

• Brand Mark

This type of label gives information about the product's use, construction, care, performance, & other features.

• Grade Label

• Descriptive Label

• Cause Label

• Brand Label