Market Segmentation

In effective target market, marketers should focus on

• Market segmentation

• Market Targeting

• Market positioning

• All of the above

______ is the process of dividing the total heterogeneous market into several homogeneous sub markets or segments.

The movie Spiderman 3 was launched in India in five different languages, including Bhojpuri.

It is an example of __________________

• Niche marketing

• Local marketing

• Mass marketing

• None of the above

Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Readiness stage and attitude towards product are major segmentation variable in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Income, education and occupation are major segmentation variables in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Sachet marketing was designed to specifically target the '___________ market'

• Top of the pyramid

• Mid-point of the pyramid

• Bottom of the pyramid

• All of above are false

Which of the following is the criteria for effective segmentation?

• Measurability

• Responsiveness

• Accessibility

• All the above

The customers who purchase only one brand at all time are termed as

• Split loyals

• Shifting loyals

• Hard core loyals

• None of the above

The customers who are loyal to two or three brands are termed as _______________

• Split loyals

• Shifting loyals

• Hard core loyals

• None of the above