Marketing Chapter 4 Lesson 2

Advertising involves using different types of _________ media to call potential customers’ attention to the products or services a business is trying to sell.

• paid

• free

• modern

• traditional

Traditional Promotion categories include

I. print advertising

II. broadcast advertising

III. direct mail

IV. ______________

V. ______________

• social media marketing and tv commercials

• telemarketing and grassroots marketing

• guerilla marketing and magazines

• influencer marketing and radio ads

___________ involves the use of physically printed media.

• telemarketing

• viral marketing

• print advertising

• broadcasting

What type of promotion includes the use of postcards, brochures, letters, and fliers?

• guerilla marketing

• influencer marketing

• broadcasting

• direct mail

What type of promotion uses television, radio, and film commercials to make customers aware that a product or service exists?

• broadcast advertising

• guerilla marketing

• viral marketing

• grassroots marketing

What type of promotion is done through phone calls?

• print advertising

• telemarketing

• broadcasting

• influencer marketing

What type of promotion targets small groups of people with the hopes that they spread the message to a larger audience?

• print advertising

• broadcasting

• grassroots marketing

• telemarketing

What type of traditional promotion has grown and evolved into influencer marketing, guerilla marketing, and viral marketing?

• telemarketing

• direct mail

• print advertising

• grassroots marketing

What type of promotion involves paying content creators to use social media to promote companies’ brands, products, and services?

• print advertising

• guerilla marketing

• telemarketing

• influencer marketing

Information about a product, service, brand, or person that spreads quickly through the internet is:

• broadcast advertising

• guerilla marketing

• viral marketing

• telemarketing