Marketing Unit 1

Marketing Unit 1

10th - 12th Grade

14 Qs

quiz-placeholder

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Marketing Unit 1

Marketing Unit 1

Assessment

Quiz

Other

10th - 12th Grade

Practice Problem

Medium

Created by

Janelle Morales

Used 101+ times

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following best describes a target market?

Close competitors of a business

The people who advertise a business's products

Groups that do not buy a business's products

The group of people a brand is aiming their marketing efforts at

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following best describes market segmentation?

Dividing a large market into a smaller groups based on similarities

Selling goods for less than their production cost to maximize sales

Maintaining long-term ties with customers to encourage repeat sales

Selling products over the internet

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which type of segmentation would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

Behaviorial
Psychographic
Demographic
Geographic 

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How/where a product will be distributed

Price
Place
Promotion
Product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The part of the marketing mix that decides what customers will pay

Price

Place

Promotion

Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

Price
Place
Promotion
Product

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Tangible products that we use to satisfy our wants and needs

Goods
Services
Marketing
Tangible

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