BME-SM Pre-Exam 2023

Are results of market-centered intangibles such as brands, company names, customer loyalty, repeat business, distribution channels, contracts, and agreements.

• Infrastructure Assets

• Intellectual Property Assets

• Human Resource Assets

• Marketing Assets

Are the strengths of organizations that consist of collective “expertise”, personal traits, creative and problem-solving capabilities, managerial, entrepreneurial, and competency asset skills, and organizational human-centered assets.

• Human Resource Assets

• Intellectual Property Assets

• Infrastructure Assets

• Marketing Assets

Aside from the management, constitute a significant part of the organizational milieu.

• Organizational Policies

• Management

• Employee

• Financial Policies

Expected of employees performing job functions in marketing, production, human resource, technology, and finance.

• Core Competencies

• Functional Competencies

• Managerial Competencies

• Competency

In some companies, the sub-businesses are assigned to product group managers, each of them are given key operating and staff functions.

• Product Organizational Structure

• Functional Organizational Structure

• Territorial Organizational Structure

• Organizational Structure

Marketing Strategy is not part of Strategic Management.

• This statement is TRUE.

• This statement is FALSE.

In some companies, the sub-businesses are assigned to product group managers, each of them are given key operating and staff functions.

• Matrix Organizational Structure

• Market-Centered Organizational Structure

• Product Organizational Structure

• SBU Organizational Structure

In this system, the target market is divided into geographical unit according to certain criteria.

• Territorial Organization Structure

• Product Organizational Structure

• Functional Organizational Structure

• Organizational Structure

It describes the wide range of structural forms that center on a group of customer needs rather than a region, product line, or function.

• Market-Centered Organizational Structure

• Product Organizational Structure

• Matrix Organizational Structure

• SBU Organizational Structure

It determines the direction the organization will take and affect its capability to realize its set business goals and objectives.

• Organizational Policies

• Employee

• Management

• Financial Resources